Category: Fan Experience

Marcel Surendonk (Mojo Concerts) about increasing engagement

Every year in August, some 55,000 lowlanders converge on a town in the heart of the Netherlands for A Campingflight to Lowlands Paradise, commonly known as Lowlands, a three-day festival packed with music, theatre, film, comedy, literature, street theatre, science and the visual arts. Marcel Surendonk, head of Brand Partnerships at Mojo Concerts explained how he and his colleagues see technology as a way of increasing brand experience among festival-goers. Marcel Surendonk said that the real reason people attend Lowlands is to experience something new.

Lars Sang Mo Boom (FormulaFPV) about optimising the audience experience

In cooperation with ZoomIn.TV, FormulaFPV is launching the Drone Racing World Series, in which drone pilots will compete for the world title. These drone races bring together the best drone racing pilots from across the world and millions of fans in local communities. 

Lars Sang Mo Boom is Event Producer at FormulaFPV.

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Bertie Cole #ArcadiaSpectacular about immersive experiences

Arcadia Spectacular was founded by Pip Rush and Bertie Cole. Two school friends whose goal was to give partygoers a bigger experience and to get them more involved in the event. ‘The Spider’ is the largest and most radical machine built by Arcadia and it can host up to 50,000 people within its arena. The lynchpin of the arcadia ecosystem is a 360- degree, immersive environment built from recycled materials. The Spider is fully rigged with a vast array of effects, from moveable limbs firing dry ice to interactive costumes, to lasers and lighting.

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Jaap Visser #ESL about interaction with the target audience

When ESL was launched in 2000, it was no more than a gathering of gaming enthusiasts. Now the company runs events that fill stadiums and bring together millions of online viewers. ESL’s largest event draws around 48 million viewers and some 160,000 visitors.

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Data tracking in the Amsterdam ArenA

Ajax uses special software to measure and record every movement that its football players make. Using the same software, the ArenA measures even more things: from grass health to beer consumption during a summer soccer match. A conversation with the data architect at Ajax and the ArenA, Max Reckers.

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Amsterdam ArenA: eSports Stadium

ArenA is investing in events especially for generation Z: young people, aged 7–25. Together with partner ESL-Benelux, the ArenA put on its first public eSports games event.

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How do you create a special event experience?

On Monday 25 September the event Powering The Future – The Network Sessions was held for the first time. The venue was the Amsterdam ArenA. This event was all about how to create a special event experience. Using the format of a number of interviews with companies like Mojo and Sensation, various aspects of event engineering and experience were discussed.

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