Marcel Surendonk (Mojo Concerts) about increasing engagement

Every year in August, some 55,000 lowlanders converge on a town in the heart of the Netherlands for A Campingflight to Lowlands Paradise, commonly known as Lowlands, a three-day festival packed with music, theatre, film, comedy, literature, street theatre, science and the visual arts. Marcel Surendonk, head of Brand Partnerships at Mojo Concerts explained how he and his colleagues see technology as a way of increasing brand experience among festival-goers. Marcel Surendonk said that the real reason people attend Lowlands is to experience something new.