Archive: October 30, 2017

Data tracking in the Amsterdam ArenA

Ajax uses special software to measure and record every movement that its football players make. Using the same software, the ArenA measures even more things: from grass health to beer consumption during a summer soccer match. A conversation with the data architect at Ajax and the ArenA, Max Reckers.

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Amsterdam ArenA: eSports Stadium

ArenA is investing in events especially for generation Z: young people, aged 7–25. Together with partner ESL-Benelux, the ArenA put on its first public eSports games event.

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As frontrunners we are always looking for the next big thing in order to bring new solutions and technologies to our rapidly changing world.

The Second Life of a Stadium Seat

Everyday, society is confronted by global sustainability related challenges. The Amsterdam ArenA strives to contribute to a completely circular economy. The Netherlands aims to have a fully circular economy by 2050.

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Circular Chairs at the Dutch Design Week

We’re proud to participate in the famous Dutch Design Week. A spectaculair design event in Eindhoven that draws almost 300.000 visitors from all over the globe. Together with the Amsterdam University of Applied Sciences we have focussed our booth around circularity, we call it ‘Work in Progress’. Of course, the booth is decorated with the populair new chairs that we constructed with the old chairs from the Amsterdam ArenA.

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Amsterdam ArenA’s old stadium seats get a second life

Almost all of the 53,000 stadium seats in the Amsterdam ArenA have been replaced in recent months. The old seats are getting a second life with sustainable recycling. Today, one section of seats is available for sale to Ajax fans. The proceeds will go to the Ajax Foundation.

After over 21 years, the ArenA seats were due for replacement. Now a long-cherished dream of Ajax supporters has come true: the ArenA has turned red-and-white. But what to do with so many old stadium seats?

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How do you create a special event experience?

On Monday 25 September the event Powering The Future – The Network Sessions was held for the first time. The venue was the Amsterdam ArenA. This event was all about how to create a special event experience. Using the format of a number of interviews with companies like Mojo and Sensation, various aspects of event engineering and experience were discussed.

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