Archive: November 24, 2017

Introduction Nissan Leaf at the Amsterdam ArenA

Last Tuesday 21st of November Nissan introduced the brand new Nissan Leaf, e-NV200 and bi-directional charger in the Amsterdam ArenA. In the future the e-NV200 will be used for mobility as a service solutions for the guests of the stadium.

Marcel Surendonk (Mojo Concerts) about increasing engagement

Every year in August, some 55,000 lowlanders converge on a town in the heart of the Netherlands for A Campingflight to Lowlands Paradise, commonly known as Lowlands, a three-day festival packed with music, theatre, film, comedy, literature, street theatre, science and the visual arts. Marcel Surendonk, head of Brand Partnerships at Mojo Concerts explained how he and his colleagues see technology as a way of increasing brand experience among festival-goers.

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Lars Sang Mo Boom (FormulaFPV) about optimising the audience experience

In cooperation with ZoomIn.TV, FormulaFPV is launching the Drone Racing World Series, in which drone pilots will compete for the world title. These drone races bring together the best drone racing pilots from across the world and millions of fans in local communities. 

Lars Sang Mo Boom is Event Producer at FormulaFPV.

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Bertie Cole #ArcadiaSpectacular about immersive experiences

Arcadia Spectacular was founded by Pip Rush and Bertie Cole. Two school friends whose goal was to give partygoers a bigger experience and to get them more involved in the event. ‘The Spider’ is the largest and most radical machine built by Arcadia and it can host up to 50,000 people within its arena. The lynchpin of the arcadia ecosystem is a 360- degree, immersive environment built from recycled materials. The Spider is fully rigged with a vast array of effects, from moveable limbs firing dry ice to interactive costumes, to lasers and lighting.

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Jaap Visser #ESL about interaction with the target audience

When ESL was launched in 2000, it was no more than a gathering of gaming enthusiasts. Now the company runs events that fill stadiums and bring together millions of online viewers. ESL’s largest event draws around 48 million viewers and some 160,000 visitors.

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