Amsterdam ArenA introduces new technology during IBC 2017

The Amsterdam ArenA is present at the RAI from September 14th until September 19th, at the International Broadcasting Convention (IBC), the world’s largest exhibition in the field of media and entertainment. Here the stadium together with partners demonstrates new technology, which provides additional experience for TV viewers and stadium visitors during live events, such as football matches and concerts.

The stadium participates in ITEA3, a European research program that stimulates the development of new software services. Under the name of ‘Media Orchestration from Sensor to Screen (MOS2S)’ the ArenA works together with Dutch companies as Bosch, Game On, Inmotio Object Tracking, KPN and TNO. Together they develop applications that make it possible for tv viewers and stadium visitors to receive additional information live during soccer games; both on the tv screen at home and on the smartphone or tablet. Through augumented reality an interactive layer is put down on the footage, which gives the opportunity to ask for additional information, for example about the condition of the soccer players or the tactics. With that, viewers and visitors can do their own analyzes.

Ultra-smart cameras
Another part of the MOS2S project focuses on innovative, ultra-smart camera applications, which can be used in the stadium. This technology offers completely new possibilities, like for example zooming in on certain players with the tablet or ‘follow’ certain players like the defenders. This new camera application is being developed by a number of South Korean partners, including ETRI, Mooovr and Samsung.

The public participates
The third line of the research program focuses on crowd journalism; messages, photos and videos of attendees are combined on social media live with TV images. Here a number of Belgian MOS2S partners is involved, including the Flemish broadcast VRT, Kiswe and Nokia Bell Labs.

Drop by at exhibition stand 8.G06
During the IBC, from 14 until 19 September 2017, the Amsterdam ArenA and her MOS2S-partners demonstrate this technology in the European research program in the Future Zone of the RAI, hall 8, stand G06. Visitors are welcome to come by.

If you want more information, you can contact the Amsterdam ArenA: Steffart Buijs,, phone: 0031 (0)6 46163823.