Category: Fan Experience

Signify holds annual partner summit in the ArenA

From September 6-7 Signify held their annual partner summit in the Johan Cruijff ArenA. From all over the world their global network of Value Added Partners came together in the most innovative and sustainable stadium in the world. Signify is one of the partners of the Johan Cruijff ArenA and strategic partner of Amsterdam Innovation ArenA. In total, three hundred international partners and one hundred Signify-employees visited the summit.

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World first: live ArenA match viewed in real time in South Korea

For the first time in the world, a football match in the Johan Cruijff ArenA was broadcast in real time, with only 0.3 seconds delay, in Daejeon, South Korea. Combining new Ultra-Wide Vision technology with a super-fast data connection enabled a group of South Koreans to experience the live event in an unmatched way. Conducted by TNO, the Johan Cruijff ArenA, the Korean Electronics and Telecommunications Research Institute (ETRI) and SURFnet, the test broadcast was designed amongst other things to demonstrate whether European Championship 2020 matches can be experienced live worldwide.

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A spectacular lightshow at the 2020 Innovation Summit in the Johan Cruijff ArenA

During the 2020 Innovation Summit in the Johan Cruijff ArenA on February 8 2018, d&b audio, Philips Lighting and Panasonic showcased Stadium Size Entertainment Technology. Business professionals, amongst others representatives from the cities and stadiums hosting matches during the UEFA European Championships in 2020, were invited to see the latest standard in lighting, sound and projection. It proved to be a spectacular lightshow that showed what we can look forward to the next couple of years in stadiums around the world.

The LED floodlighting system by Philips meets the highest possible standard in football stadia, making it possible to dim as to create a totally different atmosphere. Superb sound by d&b utilizes ArrayProcessing to optimize tonal and level performance over the entire listening area. The laser projection by Panasonic makes it possible to use different types of projection in a venue like the Amsterdam ArenA, that seats 54.000, even in daylight. That way, the stadium can instantly change into a theater.

Also thanks to: USE, Switch, Ampco-Flashlight, Beamsystems, PRG, Mr.Beam and site crew.

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Marcel Surendonk (Mojo Concerts) about increasing engagement

Every year in August, some 55,000 lowlanders converge on a town in the heart of the Netherlands for A Campingflight to Lowlands Paradise, commonly known as Lowlands, a three-day festival packed with music, theatre, film, comedy, literature, street theatre, science and the visual arts. Marcel Surendonk, head of Brand Partnerships at Mojo Concerts explained how he and his colleagues see technology as a way of increasing brand experience among festival-goers.

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Lars Sang Mo Boom (FormulaFPV) about optimising the audience experience

In cooperation with ZoomIn.TV, FormulaFPV is launching the Drone Racing World Series, in which drone pilots will compete for the world title. These drone races bring together the best drone racing pilots from across the world and millions of fans in local communities. 

Lars Sang Mo Boom is Event Producer at FormulaFPV.

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Bertie Cole #ArcadiaSpectacular about immersive experiences

Arcadia Spectacular was founded by Pip Rush and Bertie Cole. Two school friends whose goal was to give partygoers a bigger experience and to get them more involved in the event. ‘The Spider’ is the largest and most radical machine built by Arcadia and it can host up to 50,000 people within its arena. The lynchpin of the arcadia ecosystem is a 360- degree, immersive environment built from recycled materials. The Spider is fully rigged with a vast array of effects, from moveable limbs firing dry ice to interactive costumes, to lasers and lighting.

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Jaap Visser #ESL about interaction with the target audience

When ESL was launched in 2000, it was no more than a gathering of gaming enthusiasts. Now the company runs events that fill stadiums and bring together millions of online viewers. ESL’s largest event draws around 48 million viewers and some 160,000 visitors.

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