We’re proud to participate in the famous Dutch Design Week. A spectaculair design event in Eindhoven that draws almost 300.000 visitors from all over the globe. Together with the Amsterdam University of Applied Sciences we have focussed our booth around circularity, we call it ‘Work in Progress’. Of course, the booth is decorated with the populair new chairs that we constructed with the old chairs from the Amsterdam ArenA.
Almost all of the 53,000 stadium seats in the Amsterdam ArenA have been replaced in recent months. The old seats are getting a second life with sustainable recycling. Today, one section of seats is available for sale to Ajax fans. The proceeds will go to the Ajax Foundation.
After over 21 years, the ArenA seats were due for replacement. Now a long-cherished dream of Ajax supporters has come true: the ArenA has turned red-and-white. But what to do with so many old stadium seats?