Thursday February 8th

Welcome [13:30-14:00 hrs]
ATHENE ’87 (location)

Introduction and stadium tour [14.00-16.00 hrs]

  • Welcome by Amsterdam ArenA and the City of Amsterdam – Moderator: Frans Anton Vermast (Amsterdam Smart City)
  • Stadium reconstruction background – Amsterdam ArenA and Edwin de Kuiper (Ballast Nedam Construction, Chief Business Development Officer) and Erik Hooijschuur (Ballast Nedam Construction, Project Lead)
  • Stadium tour

Powering the Future sessions [16:30-18:00 hrs]

  • Opening by Amsterdam ArenA – moderator: Monique van Dusseldorp
  • Energy transition and energy storage – Marcus Fendt (The Mobility House, Managing Director) + Panel:
    – Melchior Kanyemesha (City of Amsterdam, Energy Innovation Manager, CTO City of Amsterdam)
    – Neil Primrose (Eaton Electrical, Sales Manager EMEA)
    – Francesco Franchimon (BAM Energy systems, Director)
  • UEFA’s view on pitch quality and introduction to the Pitch Quality Guidelines –  Lee Guerriero (UEFA, Football Operations Coordinator)
  • ArenA’s football pitch – Henk van Raan (Amsterdam ArenA, Chief Innovation Officer / Director Facility Management)

Drinks [18:00-19:00]

Stadium sized entertainment technology demo [19:00-19:15]
LED lighting system by Philips, holographic systems, videomapping and projection technologies by Panasonic and sound system by d&b

Dinner [19:30]
Soundbites by LUTE

Friday February 9th

Welcome [08:30-09:00]
WENEN ’95 (location)

Opening [9:00-9:15]

Moderator – Frans Anton Vermast (Amsterdam Smart City)

Mobility [9:15-10:15]

  • How to reach green mobility goals – Kasper Frydensberg Døssing (City of Copenhagen, Team Coordinator of Department for Traffic and Urban Life)
  • Agile implementation of mobility improvements in Dublin – Chris Garde (Dublin City Council, Smart City planner)
  • How to manage traffic flows around the Amsterdam ArenA, the Operational Mobility Center – Daniël van Motman (City of Amsterdam, Expert Advisor Traffic Management)
  • Q&A and next steps

Stadium infrastructure [10:15-11:00]

  • Sneak preview into the new UEFA Stadium Infrastructure Regulations (Edition 2018) – Pietro Chiabrera (UEFA, Football Operations Manager (Stadiums))
  • Host City Bucharest – a 360° experience for football fans in 2020 – Florin Sari (Project leader EURO2020, Federatia Română de Fotbal)

Coffee break [11:00-11:30]

Customer journey [11:30-12:30]

  • Heineken’s engagement programs using e-Commerce – Willemijn Pel (Heineken, Key Account Manager – National Accounts)
  • Different approaches for customer journey in football and NFL matches at Wembley – Chris Bryant (the FA, Head of Operations – Strategic Programmes)
  • Use of beacons during SAIL – Remco Bron (Founder inBeacon)
  • Q&A and next steps

Innovation participation invites [12:30-12:45]

  • European development program for 5G – Burcu Kuzlak (Project coördinator, City of Amsterdam)

Lunch break [12:45-13:45]

Digitalization [13:45-15:00]

  • Trusted analytics and data privacy – Sander Klous (KPMG and professor big data University of Amsterdam)
  • City of Amsterdam’s agile digitalization – Anil Balgobind (City of Amsterdam)
  • Amsterdam ArenA’s journey – Max Reckers (Ajax Players performance technology  and Amsterdam ArenA Data architect) and Sander van Stiphout (Program manager Amsterdam Innovation Arena & director Amsterdam ArenA International)
  • New services showcases
    – Interactive video to enhance fan engagement – Max Reckers (Ajax Players performance technology  and Amsterdam ArenA Data architect)
    – Audiowatermarking to interact with fans – Maica Levenbach (Groovidi, CEO)
    – Self service stations – Willem Hegen (Amsterdam ArenA, Crowd services)
    – 3D visualization of traffic data – Henk Scholten (Geodan, CEO and VU, professor in spatial informatics) and Djamilja Oud (Geodan, GIS-specialist)
    – Mobility portal facilitates travel – Hidde Salverda (Amsterdam ArenA, Director of Operations)
  • Q&A and next steps

Coffee break [15:00-15:15]

Safety & security [15:15-16:00]

  • Dealing with increased security measures around rave party Sensation – Marieke Kolder (Manager Protection & Security, Netherlands Police)
  • Crowd management best practices – Dr. Aoife Hunt (Movement Strategies)
  • Common Operational Picture at the Levi’s Stadium, the home of The San Francisco 49ers in Santa Clara, California – Gabriel Paun (founder & CEO at Arini Geographics) and Henk Scholten (Geodan, CEO and VU, professor in spatial informatics)
  • Q&A and next steps

Wrap-up & Next steps [16:00-16:30]


Book your hotel via our Amsterdam ArenA Hotel Service

We have a close cooperation with HMC Reservations. Through a personalized website, you can easily book a hotel room for a special “2020 INNOVATION SUMMIT 2018 “rate in our district, on walking distance from the Amsterdam ArenA. Click on the link to make your hotel selection for your trip. It’s simple, secure and it takes just a few minutes to complete the online process.